Tuesday, February 24, 2026

Edward Quince’s Wisdom Bites: The Great Conformity Trade

 In finance, we often talk about "style drift"—when a manager strays from their core competency to chase the latest fad. But there is a deeper, more existential style drift that plagues almost every investor: the drift away from their own nature.

Today’s wisdom comes from a 1958 letter by Hunter S. Thompson. Before he was the gonzo journalist of Fear and Loathing, he was a 20-year-old grappling with the meaning of a life well-lived.

The Wisdom Bite:

“...we must make the goal conform to the individual, rather than make the individual conform to the goal... In short, he has not dedicated his life to reaching a pre-defined goal, but he has rather chosen a way of life he KNOWS he will enjoy. The goal is absolutely secondary: it is the functioning toward the goal which is important.”

The Mimetic Trap In the investment world, we are obsessed with pre-defined goals: the $5 million net worth, the 20% IRR, the early retirement. We look at a famous investor—say, Warren Buffett or a crypto-billionaire—and we try to become them. We force our individual nature to conform to their goal.

Thompson argues this is backward. If you are naturally anxious, forcing yourself into a high-volatility "Degen" strategy because you want the goal (wealth) will destroy you. You will sell at the bottom because the "functioning" (the daily reality of the strategy) is incompatible with your nature.

Functioning Over Destination "The goal is absolutely secondary." This is heresy on Wall Street, but it is the truth. If you do not enjoy the functioning—the reading of annual reports, the stomach-churning volatility, or the quiet patience of index investing—you will not reach the goal.

The Financial Takeaway: Stop trying to trade like someone else. Stop building a portfolio that looks like the "consensus" of what a successful investor holds. Design a financial life that conforms to you. If you can't sleep when the market drops 2%, your portfolio is wrong, no matter what the expected returns are. The only strategy you can stick with is the one that fits your own "functioning."

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Edward Quince’s Wisdom Bites: The Great Conformity Trade

  In finance, we often talk about "style drift"—when a manager strays from their core competency to chase the latest fad. But ther...