"For years the financial services have been making stock-market forecasts...they are sometimes right and sometimes wrong. Wherever possible they hedge their opinions...in our view...this segment of their work has no real significance except for the light it throws on human nature in the securities markets. Nearly everyone interested in common stocks wants to be told be someone else what he thinks the market is going to do. The demand being there, it must be supplied." - Ben Graham
- Keep it vague; keep it simple: promise something great and transformative, but use total vagueness. People want to hear a simple solution will cure their problem. If you explain in detail the benefits to someone, you will be expected to satisfy them, so avoid details.
- Emphasize the Visual and Sensual over the Intellectual: dazzle your followers with visual splendor, colorful charts, new technological gadgets - anything that creates a pseudo-scientific veneer.
- Borrow the Forms of Organized Religion to structure the group - talk and act like a prophet to hide the fact you are a dictator. Ask people to sacrifice something to your cause (ex. sign up for your newsletter which gives you money). Even better if you tier your community.
- Disguise Your Source of Income - you must never been seen as hungry for money and the power it brings. Never reveal your wealth comes from your followers' pockets.
- Set Up an Us-Versus-Them Dynamic - make it so that any outsider who questions you or tries to reveal the charlatan nature of your belief system can now be described as an enemy.
"Men are so simple of mind, and so much dominated by their immediate needs, that a deceitful man will always find plenty who are ready to be deceived." -Niccolo Machiavelli
XTOD: Great thread outlining the reality and uncomfortable truth behind the headlines and incessant CNBC pumps & promos https://x.com/ttp_cap/status/1754917296638767318?s=20
XTOD: Adam Neumann just totally crushed the ZIRP era. Nobody close.
XTOD: When Barry Sternlicht was 32 y/o he started Starwood with Bob Faith and an assistant. 18 months later, after acquiring 8,000 MF units, he sold to Sam Zell’s Equity Residential REIT in return for 20% ownership. By the time he was 37 they owned Starwood Hotels and Lodgings Trust, the largest Hotel REIT in the world with $20B AUM and 120,000+ employees across the globe. Today Starwood Capital Group and affiliated entities manage over $120B in assets across the globe and have become the giant in the room. Today’s episode is full of incredible stories of how they climbed to the top of the real estate world: 0:00 - AI & Hotels 6:34 - The Midas touch 8:16 - Scaling to 120k people in 7 years 14:00 - Shared Pair REITs 27:15 - Thoughts on Blackstone 35:25 - How to buy a REIT 39:45 - Taking a company from $1B in AUM to $10B 48:50 - How did you keep Starwood Capital moving while you stepped away? 58:22 - Selling Caesar’s Palace 1:07:53 - Thoughts on the market in 2024 https://twitter.com/i/status/1754852728344363340
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