The previous chapter largely was focused on investment managers, the people and entities that manage investment funds, the focus of this chapter moves to investment advice. On this topic, Graham provides:
“Our basic thesis is this: If the investor is to rely chiefly on the advice of others in handling his funds, then either he must limit himself and his advisers strictly to standard, conservative, and even unimaginative forms of investment, or he must have an unusually intimate and favorable knowledge of the person who is going to direct his funds into other channels.”
My read there is that either you find an advisor you really trust or you really put some strict guardrails around your advisor lest you risk potentially being taken advantage of.
The full read of Graham here is not anti the seeking of advice, but simply a reminder that the investor should be cognizant of their own frontier of knowledge and the incentives of those providing advice. Graham also seems to believe that “Perhaps the chief value [advisers offer] to their clients lies in shielding them from costly mistakes.
Commenting on Commentary on Chapter 10
Zweig outlines a number of reasons an investor may want or need to turn to a professional financial advisor for help. Reasons range from gaining a better understanding of the rate of return needed to meet your goals, assistance with defining a savings rate, to simply having emotional support or someone else to blame. He also provides some signposts of characteristics that you might want to consider a second opinion, that list includes: struggles with budgeting, experiences of big losses, portfolios constructed with no rhyme or reason, and major life changes.
Of course once you believe you want or need advice the question is how to find the right advisor for you. Zweig’s advice is to do your homework, including reviewing information filed with the SEC such as form ADV and using BrokerCheck to search for disciplinary action. He also provides the reader with a list of “words of warnings” to look out for when having a conversation with a prospective adviser, Zweig’s list is long, but the short version is to be wary of things that sound salesy and too good to be true.
A good adviser in any field should take the time to really get to know about their client’s goals and charge a fair fee for their work.
I think I would summarize this chapter as when shopping for financial advice you are shopping for “trust”. There are two major components of trust:
Credibility - track record, credential, adherence to a code, brand
Professionalism - values, competency, integrity
You should be looking for evidence of these and other traits and ensure that these traits are combined with a solid value proposition. There is no sustainable trust without value.
“I feel grateful to the Milesian wench who, seeing the philosopher Thales continually spending his time in contemplation of the heavenly vault and always keeping his eyes raised upward, put something in his way to make him stumble, to warn him that it would be time to amuse his thoughts with things in the clouds when he had seen to those at his feet. Indeed she gave him good counsel, to look rather to himself than to the sky.” - Michel de Montaigne